23 June 2026, Kuala Lumpur - Parkson Credit continues its trajectory of industry leadership by securing the ''Retail Financing and Credit Solutions Excellence'' at the ASEAN Outstanding Business Award 2026. The presentation ceremony was held at the Sunway Resort Hotel on 22nd June 2026, where Chief Executive Officer Mr. Danny Poh accepted the honour on behalf of the organisation.

 

This achievement highlights Parkson Credit's position as a forward-thinking organisation committed to harnessing technology for sustainable growth. Known as an innovator in consumer Islamic finance, the company consistently structures sophisticated, Shariah-compliant financing instruments that meet both regulatory requirements and commercial objectives. The award also acknowledges the company's unwavering dedication to digital excellence. By integrating strong compliance frameworks seamlessly into its digital processes, Parkson Credit ensures trust and integrity while staying ahead in a rapidly evolving financial landscape.

 

Parkson Credit’s continued success is propelled by its commitment to operational modernisation, having successfully implemented comprehensive enhancements, such as data-driven credit assessment and digitised customer service platforms, to elevate operational efficiency and transparency. Through these strategic initiatives, the company actively supports Malaysia's broader digitalisation agenda, thereby advancing the nation's position in the regional digital economy. 

 

At the core of this progress is a strong dedication to consumer empowerment, with the organisation remaining focused on providing responsible, innovative financing solutions that empower Malaysian consumers and contribute to the nation's economic development. Ultimately, Parkson Credit ensures long-term value creation by demonstrating how traditional financing can successfully leverage capital market instruments to deliver sustained value for all its stakeholders.

 

As regional economies embrace accelerated digital adoption, this latest recognition reinforces Parkson Credit's ongoing commitment to driving meaningful change through practical and impactful initiatives.