Since 2014, Parkson Credit Sdn Bhd was founded with goals to create a better user experience via digitalization as well as streamlining the overall business operations for better efficiency. Headquartered in Kuala Lumpur, the company provides credit financial services such as purchasing products via instalment payments to customers via its financial technology platform.

Utilizing the self-developed proprietary business system, Parkson Credit dealers are able to speed up customer application process while monitoring their respective business performance. Recent enhancements such as allowing dealers to conduct their own sales claim without any interference or disruption at any time of the day is one of the many roadmaps to further digitalize every facet of the operations in the company.

While we believe in shaping our business through constant innovation and enhancement for the betterment of our stakeholders, ensuring customer service excellence is just as important. An example is the implementation of the digital customer touchpoint, the chat-bot enhanced WhatsApp service. The enhancement resulted in us able to attend to more customers’ enquiries.

Moving forward as a financial technology company, we continue to dedicate ourselves to transform and digitalize our organization to ensure growth and sustainability. We intend to spearhead innovation, improve customer engagements as well as conduct our business responsibly at all times. Thus, creating value for all our stakeholders for many years to come.